We need to make radical transformations to the way we produce and consume the energy, food, and industrial inputs to reduce both the flow of new GHGs into the atmosphere and the stock of GHGs already there. Joe Madden, CEO of Xpansiv, makes a strong case that all the elements for a radical reduction – and eventual reversal – in the flow of new GHGs into the atmosphere already exists. Madden thinks that by shifting the way we measure the value embedded in commodities, we can unleash a nearly unimaginable revolution that will enable us to cut atmospheric carbon levels and maintain a climate conducive to a 2,000-calorie per day diet. All we have to do is rejigger our 19th century markets to align with 21st century technology and a modern understanding about environmental, social, and governance (ESG) factors.